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Facebook ad ban may squelch medical research recruitment

Technology Manias – EᐯEᖇYTᕼIᑎG YOᑌ ᑎEEᗪ IᑎᗪEEᗪ

Under fire from critics over its privacy practices, Facebook is implementing a sweeping ban on advertisers targeting patients with messages based on their health conditions. And that could be bad news for drug development. The decision by the social media giant, which takes effect in January, is part of a broader push to remove ad-targeting options for what it calls “sensitive” topics and is getting measured praise from patient privacy advocates. But critics of the restrictions say the move could have an unintended side effect: Slowing biomedical research by making…

The post Facebook ad ban may squelch medical research recruitment appeared first on Technology Manias.

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